{"id":27243,"date":"2025-09-28T14:59:53","date_gmt":"2025-09-28T07:59:53","guid":{"rendered":"https:\/\/yaso.dole.go.th\/site\/lnt07\/2025\/09\/28\/az-arukereskedelem-magyarorszagon-piaci-alakulas-kihivasok-es-a-digitalizalas-hatasa\/"},"modified":"2025-09-28T14:59:53","modified_gmt":"2025-09-28T07:59:53","slug":"az-arukereskedelem-magyarorszagon-piaci-alakulas-kihivasok-es-a-digitalizalas-hatasa","status":"publish","type":"post","link":"https:\/\/yaso.dole.go.th\/site\/lnt07\/2025\/09\/28\/az-arukereskedelem-magyarorszagon-piaci-alakulas-kihivasok-es-a-digitalizalas-hatasa\/","title":{"rendered":"Az \u00e1rukereskedelem Magyarorsz\u00e1gon: piaci alakul\u00e1s, kih\u00edv\u00e1sok \u00e9s a digitaliz\u00e1l\u00e1s hat\u00e1sa"},"content":{"rendered":"<p>Magyarorsz\u00e1gon a kereskedelmi szektor az ut\u00f3bbi \u00e9vekben jelent\u0151sen \u00e1talakul. A hagyom\u00e1nyos \u00e1rukereskedelem, amely m\u00e9g egy \u00e9vtized el\u0151tt a k\u00f6z\u00f6ss\u00e9gi \u00e9let sz\u00edne, most m\u00e1r nem \u00e9l a legf\u0151bb kih\u00edv\u00e1sokkal \u00e9s lehet\u0151s\u00e9gekkel egyar\u00e1nt. A digit\u00e1lis forradalom, az ekeresked\u00e9s booms \u00e9s az infl\u00e1ci\u00f3 a piaci dinamik\u00e1t megv\u00e1ltoztatja, mik\u00f6zben a hagyom\u00e1nyos \u00fczletek is megpr\u00f3b\u00e1lj\u00e1k meg\u0151rizni poz\u00edci\u00f3jukat. Ez az \u00e1talakul\u00e1s nem csak a v\u00e1llalkoz\u00e1sokra, hanem az eg\u00e9sz gazdas\u00e1gr\u00f3l vonatkozik. A 2023-as adatok szerint Magyarorsz\u00e1gon mintegy 120 000 kereskedelmi egys\u00e9g m\u0171k\u00f6dik, k\u00f6z\u00fcl\u00fck mintegy 30%-a m\u00e1r online jelen van, vagyis a digit\u00e1lis \u00e1rukereskedelem m\u00e1r az orsz\u00e1g egyik legfontosabb piackateg\u00f3ri\u00e1ja.<\/p>\n<h2>Az ekeresked\u00e9s booms \u00e9s a hagyom\u00e1nyos keresked\u00e9s megv\u00e1ltoz\u00f3 szerepe<\/h2>\n<p>A digit\u00e1lis keresked\u00e9s az ut\u00f3bbi \u00e9vekben megford\u00edthatatlan trend. A COVID-19-pand\u00e9mia ut\u00e1n a magyarorsz\u00e1gi ekeresked\u00e9s n\u00f6veked\u00e9se 2022-ben 20%-os volt, \u00e9s a 2023-as adatok szerint m\u00e1r k\u00f6zel 15 milli\u00e1rd forintnak felel meg az \u00e9ves forgalom. A legn\u00e9pszer\u0171bb ekeresked\u0151 platformok k\u00f6z\u00fcl a Facebook Marketplace \u00e9s a Vinted m\u00e1r a legelterjedtebbek, de a magyar ekeresked\u0151k t\u00f6bbs\u00e9ge is saj\u00e1t online \u00fczlethelysz\u00ednt nyitott. A hagyom\u00e1nyos \u00fczletek azonban nem csup\u00e1n megfigyelnek ezt a v\u00e1ltoz\u00e1st, hanem megpr\u00f3b\u00e1lj\u00e1k meg\u0151rizni poz\u00edci\u00f3jukat. A nagyv\u00e1llalkoz\u00e1sok, mint p\u00e9ld\u00e1ul a Tesco vagy a Lidl m\u00e1r t\u00f6bb mint 1000 \u00e1ruh\u00e1zat tartanak fenn Magyarorsz\u00e1gon, \u00e9s folyamatosan fejlesztik a digit\u00e1lis jelenl\u00e9t\u00fcket, hogy versenyk\u00e9pes maradjanak.<\/p>\n<p>Az ekeresked\u00e9s booms egyar\u00e1nt \u00e9rintette a kisebb \u00e9s k\u00f6z\u00e9pv\u00e1llalkoz\u00e1sokat is. A Vinted p\u00e9ld\u00e1ul m\u00e1r t\u00f6bb mint 200 000 felhaszn\u00e1l\u00f3t sz\u00e1ml\u00e1l Magyarorsz\u00e1gon, akik f\u0151k\u00e9nt m\u00e1sodlagos ruh\u00e1kat, k\u00f6nyveket \u00e9s egy\u00e9b t\u00e1rgyakat \u00e1rulnak el. A platformon \u00e1tlagosan 500 000 forintos forgalom van hetente, ami azt mutatja, hogy a m\u00e1sodlagos \u00e1rukereskedelem is egyre n\u00e9pszer\u0171bb\u00e9 v\u00e1lik. A nagyv\u00e1llalkoz\u00e1sok mellett a helyi \u00fczletek is megpr\u00f3b\u00e1lj\u00e1k meg\u0151rizni poz\u00edci\u00f3jukat, de a digitaliz\u00e1l\u00e1s \u00e9s a kiszolg\u00e1l\u00e1si min\u0151s\u00e9g egyre fontosabb\u00e1 v\u00e1lik.<\/p>\n<ul>\n<li>2023-ban Magyarorsz\u00e1gon 120 000 kereskedelmi egys\u00e9g m\u0171k\u00f6d\u00f6tt, k\u00f6z\u00fcl\u00fck 30%-a m\u00e1r online jelen van.<\/li>\n<li>A magyar ekeresked\u00e9s 2022-ben 20%-os n\u00f6veked\u00e9st mutatott, \u00e9s 2023-as adatai szerint 15 milli\u00e1rd forintos forgalommal rendelkezik.<\/li>\n<li>A Facebook Marketplace \u00e9s a Vinted Magyarorsz\u00e1gon m\u00e1r a legelterjedtebb ekeresked\u0151 platformok.<\/li>\n<li>A Tesco \u00e9s a Lidl m\u00e1r t\u00f6bb mint 1000 \u00e1ruh\u00e1zat tartanak fenn Magyarorsz\u00e1gon.<\/li>\n<li>A Vinted platformon \u00e1tlagosan 500 000 forintos forgalom van hetente.<\/li>\n<\/ul>\n<p>Az ekeresked\u00e9s booms egyar\u00e1nt \u00e9rintette a kisebb \u00e9s k\u00f6z\u00e9pv\u00e1llalkoz\u00e1sokat is. A Vinted p\u00e9ld\u00e1ul m\u00e1r t\u00f6bb mint 200 000 felhaszn\u00e1l\u00f3t sz\u00e1ml\u00e1l Magyarorsz\u00e1gon, akik f\u0151k\u00e9nt m\u00e1sodlagos ruh\u00e1kat, k\u00f6nyveket \u00e9s egy\u00e9b t\u00e1rgyakat \u00e1rulnak el. A platformon \u00e1tlagosan 500 000 forintos forgalom van hetente, ami azt mutatja, hogy a m\u00e1sodlagos \u00e1rukereskedelem is egyre n\u00e9pszer\u0171bb\u00e9 v\u00e1lik. A nagyv\u00e1llalkoz\u00e1sok mellett a helyi \u00fczletek is megpr\u00f3b\u00e1lj\u00e1k meg\u0151rizni poz\u00edci\u00f3jukat, de a digitaliz\u00e1l\u00e1s \u00e9s a kiszolg\u00e1l\u00e1si min\u0151s\u00e9g egyre fontosabb\u00e1 v\u00e1lik. A helyi \u00fczleteknek azonban m\u00e9g mindig neh\u00e9znek sz\u00e1m\u00edtanak a digit\u00e1lis platformokon val\u00f3 versenyz\u00e9s, ez\u00e9rt folyamatosan fejlesztik a saj\u00e1t weboldalukat \u00e9s a social media jelenl\u00e9t\u00fcket.<\/p>\n<h2>A piaci kih\u00edv\u00e1sok \u00e9s a gazdas\u00e1g sz\u00e1m\u00e1ra jelent\u0151sebb tendenci\u00e1k<\/h2>\n<p>Az \u00e1rukereskedelem Magyarorsz\u00e1gon nemcsak a digit\u00e1lis \u00e1talakul\u00e1s miatt, hanem az infl\u00e1ci\u00f3, a gazdas\u00e1gi n\u00f6veked\u00e9s \u00e9s a glob\u00e1lis verseny is megv\u00e1ltoztatja a helyzetet. Az infl\u00e1ci\u00f3 2023-ban m\u00e1r k\u00f6zel 13%-os volt, ami az \u00fczleteknek megk\u00f6nny\u00edti a term\u00e9k\u00e1rak n\u00f6vel\u00e9s\u00e9t, de egy\u00fattal a v\u00e1s\u00e1rl\u00f3k megk\u00f6nnyebb\u00fcl\u00e9s\u00e9t is okozza. A gazdas\u00e1gi n\u00f6veked\u00e9s azonban nem olyan gyors, mint a digit\u00e1lis \u00e1talakul\u00e1s, \u00edgy a hagyom\u00e1nyos \u00fczleteknek m\u00e9g mindig neh\u00e9znek kell lennie a versenyt\u00e1rgyakkal szemben. A glob\u00e1lis verseny is egyre er\u0151sebb\u00e9 v\u00e1lik, mivel a k\u00fclf\u00f6ldi nagyv\u00e1llalkoz\u00e1sok egyre ink\u00e1bb a magyar piacon jelennek meg, \u00e9s a term\u00e9kek \u00e1rai is egyre ink\u00e1bb a k\u00fclf\u00f6ldi piack\u00e9ntel\u00e9sekkel versenyeznek.<\/p>\n<p>A gazdas\u00e1g sz\u00e1m\u00e1ra jelent\u0151sebb tendenci\u00e1k k\u00f6z\u00f6tt szerepel a k\u00f6rnyezetbar\u00e1t \u00e1rukereskedelem is. A magyarorsz\u00e1gi \u00fczletek egyre t\u00f6bbet foglalkoznak a k\u00f6rnyezetv\u00e9delmi c\u00e9lokkal, \u00e9s a term\u00e9kek \u00e1rai is egyre ink\u00e1bb a k\u00f6rnyezetbar\u00e1t term\u00e9kek fel\u00e9 fordulnak. Az EU \u00e1ltal megk\u00f6vetelt k\u00f6rnyezetv\u00e9delmi szab\u00e1lyoz\u00e1sok is megk\u00f6nny\u00edtik ezt a tendenci\u00e1t, \u00e9s a v\u00e1s\u00e1rl\u00f3k egyre ink\u00e1bb a k\u00f6rnyezetbar\u00e1t term\u00e9kekhez fordulnak. A helyi \u00fczletek is megpr\u00f3b\u00e1lj\u00e1k meg\u0151rizni poz\u00edci\u00f3jukat, de a digitaliz\u00e1l\u00e1s \u00e9s a k\u00f6rnyezetv\u00e9delmi c\u00e9lok egyre fontosabb\u00e1 v\u00e1lik.<\/p>\n<h2>Az \u00e1rukereskedelem j\u00f6v\u0151je: a digitaliz\u00e1l\u00e1s, a kiszolg\u00e1l\u00e1s \u00e9s a v\u00e1s\u00e1rl\u00f3i elv\u00e1r\u00e1sok v\u00e1ltoz\u00e1sa<\/h2>\n<p>Az \u00e1rukereskedelem j\u00f6v\u0151je m\u00e1r most is megv\u00e1ltozik. A digitaliz\u00e1l\u00e1s \u00e9s a kiszolg\u00e1l\u00e1s min\u0151s\u00e9ge egyre fontosabb\u00e1 v\u00e1lik, \u00e9s a v\u00e1s\u00e1rl\u00f3k egyre ink\u00e1bb a digit\u00e1lis platformokon keresnek megterm\u00e9kek. A hagyom\u00e1nyos \u00fczleteknek m\u00e9g mindig neh\u00e9znek kell lennie a versenyt\u00e1rgyakkal szemben, de a digitaliz\u00e1l\u00e1s \u00e9s a kiszolg\u00e1l\u00e1si min\u0151s\u00e9g megk\u00f6nny\u00edti a versenyt\u00e1rgyakkal val\u00f3 versenyz\u00e9st. A v\u00e1s\u00e1rl\u00f3i elv\u00e1r\u00e1sok is egyre magasabbak, \u00e9s a v\u00e1s\u00e1rl\u00f3k egyre ink\u00e1bb a k\u00f6rnyezetbar\u00e1t term\u00e9kekhez fordulnak. A helyi \u00fczleteknek m\u00e9g mindig neh\u00e9znek kell lennie a versenyt\u00e1rgyakkal szemben, de a digitaliz\u00e1l\u00e1s \u00e9s a kiszolg\u00e1l\u00e1si min\u0151s\u00e9g megk\u00f6nny\u00edti a versenyt\u00e1rgyakkal val\u00f3 versenyz\u00e9st.<\/p>\n<p>A j\u00f6v\u0151ben a digitaliz\u00e1l\u00e1s \u00e9s a kiszolg\u00e1l\u00e1s min\u0151s\u00e9ge m\u00e9g fontosabb\u00e1 v\u00e1lik, \u00e9s a v\u00e1s\u00e1rl\u00f3i elv\u00e1r\u00e1sok is egyre magasabbak lesznek. Az \u00fczleteknek meg kell fogadniuk a v\u00e1ltoz\u00e1st, \u00e9s meg kell fogadniuk a digitaliz\u00e1l\u00e1st \u00e9s a kiszolg\u00e1l\u00e1si min\u0151s\u00e9get. A v\u00e1s\u00e1rl\u00f3i elv\u00e1r\u00e1sok is egyre magasabbak lesznek, \u00e9s a v\u00e1s\u00e1rl\u00f3k egyre ink\u00e1bb a k\u00f6rnyezetbar\u00e1t term\u00e9kekhez fordulnak. A helyi \u00fczleteknek m\u00e9g mindig neh\u00e9znek kell lennie a versenyt\u00e1rgyakkal szemben, de a digitaliz\u00e1l\u00e1s \u00e9s a kiszolg\u00e1l\u00e1si min\u0151s\u00e9g megk\u00f6nny\u00edti a versenyt\u00e1rgyakkal val\u00f3 versenyz\u00e9st.<\/p>\n<p><a href=\"https:\/\/www.bizzo-magyar.com\/\">https:\/\/www.bizzo-magyar.com<\/a> <\/p>\n<p>A magyar \u00e1rukereskedelem j\u00f6v\u0151je val\u00f3sz\u00edn\u0171leg a digit\u00e1lis \u00e1talakul\u00e1s \u00e9s a v\u00e1s\u00e1rl\u00f3i elv\u00e1r\u00e1sok v\u00e1ltoz\u00e1s\u00e1nak a eredm\u00e9nye lesz. Az \u00fczleteknek meg kell fogadniuk a v\u00e1ltoz\u00e1st, \u00e9s meg kell fogadniuk a digitaliz\u00e1l\u00e1st, hogy versenyk\u00e9pesek maradjanak. A v\u00e1s\u00e1rl\u00f3i elv\u00e1r\u00e1sok is egyre magasabbak lesznek, \u00e9s a k\u00f6rnyezetbar\u00e1t term\u00e9kek egyre n\u00e9pszer\u0171bb\u00e9 v\u00e1lnak.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Magyarorsz\u00e1gon a &hellip; <a title=\"Az \u00e1rukereskedelem Magyarorsz\u00e1gon: piaci alakul\u00e1s, kih\u00edv\u00e1sok \u00e9s a digitaliz\u00e1l\u00e1s hat\u00e1sa\" class=\"hm-read-more\" href=\"https:\/\/yaso.dole.go.th\/site\/lnt07\/2025\/09\/28\/az-arukereskedelem-magyarorszagon-piaci-alakulas-kihivasok-es-a-digitalizalas-hatasa\/\"><span class=\"screen-reader-text\">Az \u00e1rukereskedelem Magyarorsz\u00e1gon: piaci alakul\u00e1s, kih\u00edv\u00e1sok \u00e9s a digitaliz\u00e1l\u00e1s hat\u00e1sa<\/span>Read more<\/a><\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27243","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Az \u00e1rukereskedelem Magyarorsz\u00e1gon: piaci alakul\u00e1s, kih\u00edv\u00e1sok \u00e9s a digitaliz\u00e1l\u00e1s hat\u00e1sa - \u0e28\u0e01\u0e23.\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e15\u0e33\u0e1a\u0e25\u0e2a\u0e27\u0e32\u0e17<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/yaso.dole.go.th\/site\/lnt07\/2025\/09\/28\/az-arukereskedelem-magyarorszagon-piaci-alakulas-kihivasok-es-a-digitalizalas-hatasa\/\" \/>\r\n<meta property=\"og:locale\" content=\"th_TH\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Az \u00e1rukereskedelem Magyarorsz\u00e1gon: piaci alakul\u00e1s, kih\u00edv\u00e1sok \u00e9s a digitaliz\u00e1l\u00e1s hat\u00e1sa - \u0e28\u0e01\u0e23.\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e15\u0e33\u0e1a\u0e25\u0e2a\u0e27\u0e32\u0e17\" \/>\r\n<meta property=\"og:description\" content=\"Magyarorsz\u00e1gon a &hellip; Az \u00e1rukereskedelem Magyarorsz\u00e1gon: piaci alakul\u00e1s, kih\u00edv\u00e1sok \u00e9s a digitaliz\u00e1l\u00e1s hat\u00e1saRead more\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/yaso.dole.go.th\/site\/lnt07\/2025\/09\/28\/az-arukereskedelem-magyarorszagon-piaci-alakulas-kihivasok-es-a-digitalizalas-hatasa\/\" \/>\r\n<meta property=\"og:site_name\" content=\"\u0e28\u0e01\u0e23.\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e15\u0e33\u0e1a\u0e25\u0e2a\u0e27\u0e32\u0e17\" \/>\r\n<meta property=\"article:published_time\" content=\"2025-09-28T07:59:53+00:00\" \/>\r\n<meta name=\"author\" content=\"lnt07\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lnt07\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 \u0e19\u0e32\u0e17\u0e35\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/yaso.dole.go.th\\\/site\\\/lnt07\\\/2025\\\/09\\\/28\\\/az-arukereskedelem-magyarorszagon-piaci-alakulas-kihivasok-es-a-digitalizalas-hatasa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/yaso.dole.go.th\\\/site\\\/lnt07\\\/2025\\\/09\\\/28\\\/az-arukereskedelem-magyarorszagon-piaci-alakulas-kihivasok-es-a-digitalizalas-hatasa\\\/\"},\"author\":{\"name\":\"lnt07\",\"@id\":\"https:\\\/\\\/yaso.dole.go.th\\\/site\\\/lnt07\\\/#\\\/schema\\\/person\\\/f72ecbf0ce7d41f27b9ddfe52909d80c\"},\"headline\":\"Az \u00e1rukereskedelem Magyarorsz\u00e1gon: piaci alakul\u00e1s, kih\u00edv\u00e1sok \u00e9s a digitaliz\u00e1l\u00e1s hat\u00e1sa\",\"datePublished\":\"2025-09-28T07:59:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/yaso.dole.go.th\\\/site\\\/lnt07\\\/2025\\\/09\\\/28\\\/az-arukereskedelem-magyarorszagon-piaci-alakulas-kihivasok-es-a-digitalizalas-hatasa\\\/\"},\"wordCount\":1286,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/yaso.dole.go.th\\\/site\\\/lnt07\\\/#organization\"},\"inLanguage\":\"th\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/yaso.dole.go.th\\\/site\\\/lnt07\\\/2025\\\/09\\\/28\\\/az-arukereskedelem-magyarorszagon-piaci-alakulas-kihivasok-es-a-digitalizalas-hatasa\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/yaso.dole.go.th\\\/site\\\/lnt07\\\/2025\\\/09\\\/28\\\/az-arukereskedelem-magyarorszagon-piaci-alakulas-kihivasok-es-a-digitalizalas-hatasa\\\/\",\"url\":\"https:\\\/\\\/yaso.dole.go.th\\\/site\\\/lnt07\\\/2025\\\/09\\\/28\\\/az-arukereskedelem-magyarorszagon-piaci-alakulas-kihivasok-es-a-digitalizalas-hatasa\\\/\",\"name\":\"Az \u00e1rukereskedelem Magyarorsz\u00e1gon: piaci alakul\u00e1s, kih\u00edv\u00e1sok \u00e9s a digitaliz\u00e1l\u00e1s hat\u00e1sa - \u0e28\u0e01\u0e23.\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e15\u0e33\u0e1a\u0e25\u0e2a\u0e27\u0e32\u0e17\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/yaso.dole.go.th\\\/site\\\/lnt07\\\/#website\"},\"datePublished\":\"2025-09-28T07:59:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/yaso.dole.go.th\\\/site\\\/lnt07\\\/2025\\\/09\\\/28\\\/az-arukereskedelem-magyarorszagon-piaci-alakulas-kihivasok-es-a-digitalizalas-hatasa\\\/#breadcrumb\"},\"inLanguage\":\"th\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/yaso.dole.go.th\\\/site\\\/lnt07\\\/2025\\\/09\\\/28\\\/az-arukereskedelem-magyarorszagon-piaci-alakulas-kihivasok-es-a-digitalizalas-hatasa\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/yaso.dole.go.th\\\/site\\\/lnt07\\\/2025\\\/09\\\/28\\\/az-arukereskedelem-magyarorszagon-piaci-alakulas-kihivasok-es-a-digitalizalas-hatasa\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/yaso.dole.go.th\\\/site\\\/lnt07\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Az \u00e1rukereskedelem Magyarorsz\u00e1gon: piaci alakul\u00e1s, kih\u00edv\u00e1sok \u00e9s a digitaliz\u00e1l\u00e1s hat\u00e1sa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/yaso.dole.go.th\\\/site\\\/lnt07\\\/#website\",\"url\":\"https:\\\/\\\/yaso.dole.go.th\\\/site\\\/lnt07\\\/\",\"name\":\"\u0e28\u0e01\u0e23.\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e15\u0e33\u0e1a\u0e25\u0e2a\u0e27\u0e32\u0e17\",\"description\":\"\u0e2a\u0e01\u0e23.\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e2d\u0e33\u0e40\u0e20\u0e2d\u0e40\u0e25\u0e34\u0e07\u0e19\u0e01\u0e17\u0e32 \u0e01\u0e23\u0e21\u0e2a\u0e48\u0e07\u0e40\u0e2a\u0e23\u0e34\u0e21\u0e01\u0e32\u0e23\u0e40\u0e23\u0e35\u0e22\u0e19\u0e23\u0e39\u0e49\",\"publisher\":{\"@id\":\"https:\\\/\\\/yaso.dole.go.th\\\/site\\\/lnt07\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/yaso.dole.go.th\\\/site\\\/lnt07\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"th\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/yaso.dole.go.th\\\/site\\\/lnt07\\\/#organization\",\"name\":\"\u0e28\u0e01\u0e23.\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e15\u0e33\u0e1a\u0e25\u0e2a\u0e27\u0e32\u0e17\",\"url\":\"https:\\\/\\\/yaso.dole.go.th\\\/site\\\/lnt07\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"th\",\"@id\":\"https:\\\/\\\/yaso.dole.go.th\\\/site\\\/lnt07\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/yaso.dole.go.th\\\/site\\\/lnt07\\\/wp-content\\\/uploads\\\/sites\\\/44\\\/2025\\\/10\\\/cropped-cropped-\u0e42\u0e25\u0e42\u0e01\u0e49-\u0e02\u0e19\u0e32\u0e14\u0e40\u0e25\u0e47\u0e01.png\",\"contentUrl\":\"https:\\\/\\\/yaso.dole.go.th\\\/site\\\/lnt07\\\/wp-content\\\/uploads\\\/sites\\\/44\\\/2025\\\/10\\\/cropped-cropped-\u0e42\u0e25\u0e42\u0e01\u0e49-\u0e02\u0e19\u0e32\u0e14\u0e40\u0e25\u0e47\u0e01.png\",\"width\":616,\"height\":616,\"caption\":\"\u0e28\u0e01\u0e23.\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e15\u0e33\u0e1a\u0e25\u0e2a\u0e27\u0e32\u0e17\"},\"image\":{\"@id\":\"https:\\\/\\\/yaso.dole.go.th\\\/site\\\/lnt07\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/yaso.dole.go.th\\\/site\\\/lnt07\\\/#\\\/schema\\\/person\\\/f72ecbf0ce7d41f27b9ddfe52909d80c\",\"name\":\"lnt07\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"th\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0cbfb9ce26b85e9d41895d9a4c68231236078c3af25d2b54a4ede873e82876c3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0cbfb9ce26b85e9d41895d9a4c68231236078c3af25d2b54a4ede873e82876c3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0cbfb9ce26b85e9d41895d9a4c68231236078c3af25d2b54a4ede873e82876c3?s=96&d=mm&r=g\",\"caption\":\"lnt07\"},\"url\":\"https:\\\/\\\/yaso.dole.go.th\\\/site\\\/lnt07\\\/author\\\/lnt07\\\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Az \u00e1rukereskedelem Magyarorsz\u00e1gon: piaci alakul\u00e1s, kih\u00edv\u00e1sok \u00e9s a digitaliz\u00e1l\u00e1s hat\u00e1sa - \u0e28\u0e01\u0e23.\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e15\u0e33\u0e1a\u0e25\u0e2a\u0e27\u0e32\u0e17","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/yaso.dole.go.th\/site\/lnt07\/2025\/09\/28\/az-arukereskedelem-magyarorszagon-piaci-alakulas-kihivasok-es-a-digitalizalas-hatasa\/","og_locale":"th_TH","og_type":"article","og_title":"Az \u00e1rukereskedelem Magyarorsz\u00e1gon: piaci alakul\u00e1s, kih\u00edv\u00e1sok \u00e9s a digitaliz\u00e1l\u00e1s hat\u00e1sa - \u0e28\u0e01\u0e23.\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e15\u0e33\u0e1a\u0e25\u0e2a\u0e27\u0e32\u0e17","og_description":"Magyarorsz\u00e1gon a &hellip; Az \u00e1rukereskedelem Magyarorsz\u00e1gon: piaci alakul\u00e1s, kih\u00edv\u00e1sok \u00e9s a digitaliz\u00e1l\u00e1s hat\u00e1saRead more","og_url":"https:\/\/yaso.dole.go.th\/site\/lnt07\/2025\/09\/28\/az-arukereskedelem-magyarorszagon-piaci-alakulas-kihivasok-es-a-digitalizalas-hatasa\/","og_site_name":"\u0e28\u0e01\u0e23.\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e15\u0e33\u0e1a\u0e25\u0e2a\u0e27\u0e32\u0e17","article_published_time":"2025-09-28T07:59:53+00:00","author":"lnt07","twitter_card":"summary_large_image","twitter_misc":{"Written by":"lnt07","Est. reading time":"6 \u0e19\u0e32\u0e17\u0e35"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/yaso.dole.go.th\/site\/lnt07\/2025\/09\/28\/az-arukereskedelem-magyarorszagon-piaci-alakulas-kihivasok-es-a-digitalizalas-hatasa\/#article","isPartOf":{"@id":"https:\/\/yaso.dole.go.th\/site\/lnt07\/2025\/09\/28\/az-arukereskedelem-magyarorszagon-piaci-alakulas-kihivasok-es-a-digitalizalas-hatasa\/"},"author":{"name":"lnt07","@id":"https:\/\/yaso.dole.go.th\/site\/lnt07\/#\/schema\/person\/f72ecbf0ce7d41f27b9ddfe52909d80c"},"headline":"Az \u00e1rukereskedelem Magyarorsz\u00e1gon: piaci alakul\u00e1s, kih\u00edv\u00e1sok \u00e9s a digitaliz\u00e1l\u00e1s hat\u00e1sa","datePublished":"2025-09-28T07:59:53+00:00","mainEntityOfPage":{"@id":"https:\/\/yaso.dole.go.th\/site\/lnt07\/2025\/09\/28\/az-arukereskedelem-magyarorszagon-piaci-alakulas-kihivasok-es-a-digitalizalas-hatasa\/"},"wordCount":1286,"commentCount":0,"publisher":{"@id":"https:\/\/yaso.dole.go.th\/site\/lnt07\/#organization"},"inLanguage":"th","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/yaso.dole.go.th\/site\/lnt07\/2025\/09\/28\/az-arukereskedelem-magyarorszagon-piaci-alakulas-kihivasok-es-a-digitalizalas-hatasa\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/yaso.dole.go.th\/site\/lnt07\/2025\/09\/28\/az-arukereskedelem-magyarorszagon-piaci-alakulas-kihivasok-es-a-digitalizalas-hatasa\/","url":"https:\/\/yaso.dole.go.th\/site\/lnt07\/2025\/09\/28\/az-arukereskedelem-magyarorszagon-piaci-alakulas-kihivasok-es-a-digitalizalas-hatasa\/","name":"Az \u00e1rukereskedelem Magyarorsz\u00e1gon: piaci alakul\u00e1s, kih\u00edv\u00e1sok \u00e9s a digitaliz\u00e1l\u00e1s hat\u00e1sa - \u0e28\u0e01\u0e23.\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e15\u0e33\u0e1a\u0e25\u0e2a\u0e27\u0e32\u0e17","isPartOf":{"@id":"https:\/\/yaso.dole.go.th\/site\/lnt07\/#website"},"datePublished":"2025-09-28T07:59:53+00:00","breadcrumb":{"@id":"https:\/\/yaso.dole.go.th\/site\/lnt07\/2025\/09\/28\/az-arukereskedelem-magyarorszagon-piaci-alakulas-kihivasok-es-a-digitalizalas-hatasa\/#breadcrumb"},"inLanguage":"th","potentialAction":[{"@type":"ReadAction","target":["https:\/\/yaso.dole.go.th\/site\/lnt07\/2025\/09\/28\/az-arukereskedelem-magyarorszagon-piaci-alakulas-kihivasok-es-a-digitalizalas-hatasa\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/yaso.dole.go.th\/site\/lnt07\/2025\/09\/28\/az-arukereskedelem-magyarorszagon-piaci-alakulas-kihivasok-es-a-digitalizalas-hatasa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/yaso.dole.go.th\/site\/lnt07\/"},{"@type":"ListItem","position":2,"name":"Az \u00e1rukereskedelem Magyarorsz\u00e1gon: piaci alakul\u00e1s, kih\u00edv\u00e1sok \u00e9s a digitaliz\u00e1l\u00e1s hat\u00e1sa"}]},{"@type":"WebSite","@id":"https:\/\/yaso.dole.go.th\/site\/lnt07\/#website","url":"https:\/\/yaso.dole.go.th\/site\/lnt07\/","name":"\u0e28\u0e01\u0e23.\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e15\u0e33\u0e1a\u0e25\u0e2a\u0e27\u0e32\u0e17","description":"\u0e2a\u0e01\u0e23.\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e2d\u0e33\u0e40\u0e20\u0e2d\u0e40\u0e25\u0e34\u0e07\u0e19\u0e01\u0e17\u0e32 \u0e01\u0e23\u0e21\u0e2a\u0e48\u0e07\u0e40\u0e2a\u0e23\u0e34\u0e21\u0e01\u0e32\u0e23\u0e40\u0e23\u0e35\u0e22\u0e19\u0e23\u0e39\u0e49","publisher":{"@id":"https:\/\/yaso.dole.go.th\/site\/lnt07\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/yaso.dole.go.th\/site\/lnt07\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"th"},{"@type":"Organization","@id":"https:\/\/yaso.dole.go.th\/site\/lnt07\/#organization","name":"\u0e28\u0e01\u0e23.\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e15\u0e33\u0e1a\u0e25\u0e2a\u0e27\u0e32\u0e17","url":"https:\/\/yaso.dole.go.th\/site\/lnt07\/","logo":{"@type":"ImageObject","inLanguage":"th","@id":"https:\/\/yaso.dole.go.th\/site\/lnt07\/#\/schema\/logo\/image\/","url":"https:\/\/yaso.dole.go.th\/site\/lnt07\/wp-content\/uploads\/sites\/44\/2025\/10\/cropped-cropped-\u0e42\u0e25\u0e42\u0e01\u0e49-\u0e02\u0e19\u0e32\u0e14\u0e40\u0e25\u0e47\u0e01.png","contentUrl":"https:\/\/yaso.dole.go.th\/site\/lnt07\/wp-content\/uploads\/sites\/44\/2025\/10\/cropped-cropped-\u0e42\u0e25\u0e42\u0e01\u0e49-\u0e02\u0e19\u0e32\u0e14\u0e40\u0e25\u0e47\u0e01.png","width":616,"height":616,"caption":"\u0e28\u0e01\u0e23.\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e15\u0e33\u0e1a\u0e25\u0e2a\u0e27\u0e32\u0e17"},"image":{"@id":"https:\/\/yaso.dole.go.th\/site\/lnt07\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/yaso.dole.go.th\/site\/lnt07\/#\/schema\/person\/f72ecbf0ce7d41f27b9ddfe52909d80c","name":"lnt07","image":{"@type":"ImageObject","inLanguage":"th","@id":"https:\/\/secure.gravatar.com\/avatar\/0cbfb9ce26b85e9d41895d9a4c68231236078c3af25d2b54a4ede873e82876c3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0cbfb9ce26b85e9d41895d9a4c68231236078c3af25d2b54a4ede873e82876c3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0cbfb9ce26b85e9d41895d9a4c68231236078c3af25d2b54a4ede873e82876c3?s=96&d=mm&r=g","caption":"lnt07"},"url":"https:\/\/yaso.dole.go.th\/site\/lnt07\/author\/lnt07\/"}]}},"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","hybridmag-featured-image":"","hybridmag-archive-image":"","hybridmag-archive-image-large":"","hybridmag-thumbnail":""},"author_info":{"info":["lnt07"]},"category_info":"<a href=\"https:\/\/yaso.dole.go.th\/site\/lnt07\/category\/uncategorized\/\" rel=\"category tag\">\u0e44\u0e21\u0e48\u0e21\u0e35\u0e2b\u0e21\u0e27\u0e14\u0e2b\u0e21\u0e39\u0e48<\/a>","tag_info":"\u0e44\u0e21\u0e48\u0e21\u0e35\u0e2b\u0e21\u0e27\u0e14\u0e2b\u0e21\u0e39\u0e48","comment_count":"0","_links":{"self":[{"href":"https:\/\/yaso.dole.go.th\/site\/lnt07\/wp-json\/wp\/v2\/posts\/27243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yaso.dole.go.th\/site\/lnt07\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yaso.dole.go.th\/site\/lnt07\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yaso.dole.go.th\/site\/lnt07\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/yaso.dole.go.th\/site\/lnt07\/wp-json\/wp\/v2\/comments?post=27243"}],"version-history":[{"count":0,"href":"https:\/\/yaso.dole.go.th\/site\/lnt07\/wp-json\/wp\/v2\/posts\/27243\/revisions"}],"wp:attachment":[{"href":"https:\/\/yaso.dole.go.th\/site\/lnt07\/wp-json\/wp\/v2\/media?parent=27243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yaso.dole.go.th\/site\/lnt07\/wp-json\/wp\/v2\/categories?post=27243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yaso.dole.go.th\/site\/lnt07\/wp-json\/wp\/v2\/tags?post=27243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}