{"id":30665,"date":"2025-10-07T18:17:24","date_gmt":"2025-10-07T11:17:24","guid":{"rendered":"https:\/\/yaso.dole.go.th\/site\/lnt07\/2025\/10\/07\/az-magyarorszagi-arukereskedelemben-az-online-kereslet-es-a-fizetokepesseg-2024-es-tendenciak-es-kihivasok\/"},"modified":"2025-10-07T18:17:24","modified_gmt":"2025-10-07T11:17:24","slug":"az-magyarorszagi-arukereskedelemben-az-online-kereslet-es-a-fizetokepesseg-2024-es-tendenciak-es-kihivasok","status":"publish","type":"post","link":"https:\/\/yaso.dole.go.th\/site\/lnt07\/2025\/10\/07\/az-magyarorszagi-arukereskedelemben-az-online-kereslet-es-a-fizetokepesseg-2024-es-tendenciak-es-kihivasok\/","title":{"rendered":"Az magyarorsz\u00e1gi \u00e1rukereskedelemben az online kereslet \u00e9s a fizet\u0151k\u00e9pess\u00e9g: 2024-es tendenci\u00e1k \u00e9s kih\u00edv\u00e1sok"},"content":{"rendered":"<p>Az ut\u00f3bbi \u00e9vekben Magyarorsz\u00e1gon a fizet\u0151k\u00e9pes kereslet \u00e9s az online \u00e1rukereskedelem k\u00f6z\u00f6tt egyre er\u0151sebb a kapcsol\u00f3d\u00e1s. A koronav\u00edrus-pand\u00e9mia ut\u00e1n a digit\u00e1lis \u00fczletforgalom n\u00f6veked\u00e9se nemcsak a szok\u00e1sos trendekkel p\u00e1rhuzamosan ment tov\u00e1bb, hanem \u00faj, sz\u00e9lesebb k\u00f6r\u0171 megk\u00f6zel\u00edt\u00e9si m\u00f3dszerek \u00e9s technol\u00f3giai eszk\u00f6z\u00f6k seg\u00edts\u00e9g\u00e9vel. Az ekereskedelmi piacon a hagyom\u00e1nyos kereskedelmi csarnokok mellett a mobil alkalmaz\u00e1sok, a vide\u00f3keres\u0151 \u00e9s a social media platformok is egyre fontosabbak a potenci\u00e1lis v\u00e1s\u00e1rl\u00f3k sz\u00e1m\u00e1ra. A 2023-as adatok szerint a magyar ekereskedelmi forgalom m\u00e1r t\u00f6bb mint 12 milli\u00e1rd forintot \u00e9rt el, ami az el\u0151z\u0151 \u00e9vben mintegy 10%-os n\u00f6veked\u00e9st jelentett. Az online kereslet \u00e9s a fizet\u0151k\u00e9pess\u00e9g k\u00f6z\u00f6tti \u00f6sszef\u00fcgg\u00e9s azonban nemcsak a piaci alakul\u00e1sban, hanem a v\u00e1s\u00e1rl\u00f3i magatart\u00e1sban is megmutatkozik.<\/p>\n<h2>Az online kereslet n\u00f6veked\u00e9se: a digit\u00e1lis \u00e1tmenet megk\u00f6zel\u00edt\u00e9se<\/h2>\n<p>A magyar ekereskedelmi piacon a kereslet n\u00f6veked\u00e9se nemcsak a hagyom\u00e1nyos online kereskedelmi oldalakon kereszt\u00fcl t\u00f6rt\u00e9nik, hanem a mobil eszk\u00f6z\u00f6k \u00e9s a social media platformok seg\u00edts\u00e9g\u00e9vel is. A 2023-as adatok szerint a mobil eszk\u00f6z\u00f6k haszn\u00e1lata a v\u00e1s\u00e1rl\u00f3i kereslet 68%-\u00e1t teszi ki, ami egyben azt is mutatja, hogy a v\u00e1s\u00e1rl\u00f3k egyre ink\u00e1bb a mobil alkalmaz\u00e1sokon kereszt\u00fcl keresnek \u00e9s v\u00e1s\u00e1rolnak. A vide\u00f3keres\u0151 \u00e9s a vide\u00f3kereskedelmi oldalak is jelent\u0151s szerepet j\u00e1tszanak a piacon, k\u00fcl\u00f6n\u00f6sen a fiatal gener\u00e1ci\u00f3k k\u00f6r\u00e9ben. A 2023-as adatokat alapj\u00e1n a vide\u00f3keres\u0151 \u00e9s vide\u00f3kereskedelmi oldalak \u00e1ltal gener\u00e1lt forgalom m\u00e1r t\u00f6bb mint 20%-ot jelent a teljes ekereskedelmi forgalomban.<\/p>\n<p>Az online kereslet n\u00f6veked\u00e9s\u00e9nek egy m\u00e1sik fontos aspektusa az ekereskedelmi oldalak \u00e9s a fizet\u0151k\u00e9pes kereslet k\u00f6z\u00f6tti \u00f6sszef\u00fcgg\u00e9s. A fizet\u0151k\u00e9pes kereslet n\u00f6veked\u00e9se \u00e9s az online kereslet n\u00f6veked\u00e9se k\u00f6z\u00f6tt van egy er\u0151s \u00f6sszef\u00fcgg\u00e9s, k\u00fcl\u00f6n\u00f6sen a fiatal gener\u00e1ci\u00f3k k\u00f6r\u00e9ben. A 2023-as adatok szerint a 18-34 \u00e9ves koroszt\u00e1lyban a fizet\u0151k\u00e9pes kereslet \u00e9s az online kereslet k\u00f6z\u00f6tt van egy 80%-os \u00f6sszef\u00fcgg\u00e9s, ami azt mutatja, hogy ez a koroszt\u00e1ly a legakt\u00edvabb a digit\u00e1lis \u00fczletforgalomban.<\/p>\n<h2>A fizet\u0151k\u00e9pess\u00e9g \u00e9s a kereslet k\u00f6z\u00f6tti kapcsol\u00f3d\u00e1s<\/h2>\n<p>Magyarorsz\u00e1gon a fizet\u0151k\u00e9pess\u00e9g \u00e9s a kereslet k\u00f6z\u00f6tti kapcsol\u00f3d\u00e1s a legf\u0151bb kih\u00edv\u00e1s az ekereskedelmi piacon. A fizet\u0151k\u00e9pes kereslet n\u00f6veked\u00e9se nemcsak a piaci alakul\u00e1sban, hanem a v\u00e1s\u00e1rl\u00f3i magatart\u00e1sban is megmutatkozik. A fizet\u0151k\u00e9pes kereslet n\u00f6veked\u00e9se \u00e9s az online kereslet n\u00f6veked\u00e9se k\u00f6z\u00f6tt van egy er\u0151s \u00f6sszef\u00fcgg\u00e9s, k\u00fcl\u00f6n\u00f6sen a fiatal gener\u00e1ci\u00f3k k\u00f6r\u00e9ben. Az ekereskedelmi oldalak \u00e9s a fizet\u0151k\u00e9pes kereslet k\u00f6z\u00f6tti kapcsol\u00f3d\u00e1s azonban nemcsak a piaci alakul\u00e1sban, hanem a v\u00e1s\u00e1rl\u00f3i magatart\u00e1sban is megmutatkozik. A 2023-as adatok szerint a fizet\u0151k\u00e9pes kereslet \u00e9s az online kereslet k\u00f6z\u00f6tti \u00f6sszef\u00fcgg\u00e9s a 18-34 \u00e9ves koroszt\u00e1lyban a legfokozottabb.<\/p>\n<p>A fizet\u0151k\u00e9pes kereslet n\u00f6veked\u00e9se \u00e9s az online kereslet n\u00f6veked\u00e9se k\u00f6z\u00f6tt van egy er\u0151s \u00f6sszef\u00fcgg\u00e9s, ami a v\u00e1s\u00e1rl\u00f3i magatart\u00e1sban is megmutatkozik. A fizet\u0151k\u00e9pes kereslet n\u00f6veked\u00e9se \u00e9s az online kereslet n\u00f6veked\u00e9se k\u00f6z\u00f6tti \u00f6sszef\u00fcgg\u00e9s a legfokozottabb a 18-34 \u00e9ves koroszt\u00e1lyban, ahol a fizet\u0151k\u00e9pes kereslet \u00e9s az online kereslet k\u00f6z\u00f6tti kapcsolat mintegy 80%-os. Ez azt mutatja, hogy ez a koroszt\u00e1ly a legakt\u00edvabb a digit\u00e1lis \u00fczletforgalomban. Az ekereskedelmi oldalak \u00e9s a fizet\u0151k\u00e9pes kereslet k\u00f6z\u00f6tti kapcsol\u00f3d\u00e1s azonban nemcsak a piaci alakul\u00e1sban, hanem a v\u00e1s\u00e1rl\u00f3i magatart\u00e1sban is megmutatkozik, \u00e9s ez a kapcsol\u00f3d\u00e1s a legfokozottabb a fiatal gener\u00e1ci\u00f3k k\u00f6r\u00e9ben.<\/p>\n<ul>\n<li>A magyar ekereskedelmi forgalom 2023-ban t\u00f6bb mint 12 milli\u00e1rd forintot \u00e9rt el, ami a 2022-eshez k\u00e9pest 10%-os n\u00f6veked\u00e9st jelent.<\/li>\n<li>A mobil eszk\u00f6z\u00f6k haszn\u00e1lata a magyar v\u00e1s\u00e1rl\u00f3i kereslet 68%-\u00e1t teszi ki.<\/li>\n<li>A vide\u00f3keres\u0151 \u00e9s vide\u00f3kereskedelmi oldalak \u00e1ltal gener\u00e1lt forgalom m\u00e1r 20%-ot jelent a teljes ekereskedelmi forgalomban.<\/li>\n<li>A 18-34 \u00e9ves koroszt\u00e1lyban a fizet\u0151k\u00e9pes kereslet \u00e9s az online kereslet k\u00f6z\u00f6tti \u00f6sszef\u00fcgg\u00e9s 80%-os.<\/li>\n<li>A 2023-as ekereskedelmi piaci n\u00f6veked\u00e9s sor\u00e1n a fizet\u0151k\u00e9pes kereslet n\u00f6veked\u00e9se \u00e9s az online kereslet n\u00f6veked\u00e9se k\u00f6z\u00f6tt er\u0151s \u00f6sszef\u00fcgg\u00e9s mutatkozott meg.<\/li>\n<\/ul>\n<p>Magyarorsz\u00e1gon a fizet\u0151k\u00e9pes kereslet \u00e9s az online kereslet k\u00f6z\u00f6tti kapcsol\u00f3d\u00e1s a legf\u0151bb kih\u00edv\u00e1s az ekereskedelmi piacon. Az online kereslet n\u00f6veked\u00e9se \u00e9s a fizet\u0151k\u00e9pes kereslet n\u00f6veked\u00e9se k\u00f6z\u00f6tt van egy er\u0151s \u00f6sszef\u00fcgg\u00e9s, ami a v\u00e1s\u00e1rl\u00f3i magatart\u00e1sban is megmutatkozik. Az ekereskedelmi oldalak \u00e9s a fizet\u0151k\u00e9pes kereslet k\u00f6z\u00f6tti kapcsol\u00f3d\u00e1s a legfokozottabb a fiatal koroszt\u00e1lyban, ahol a digit\u00e1lis \u00fczletforgalom a legelterjedtebb. Az ekereskedelmi piacon a fizet\u0151k\u00e9pes kereslet n\u00f6veked\u00e9se \u00e9s az online kereslet n\u00f6veked\u00e9se k\u00f6z\u00f6tti \u00f6sszef\u00fcgg\u00e9s megmutatkozik a v\u00e1s\u00e1rl\u00f3i magatart\u00e1sban is, \u00e9s ez a kapcsolat a legfokozottabb a fiatal gener\u00e1ci\u00f3k k\u00f6r\u00e9ben.<\/p>\n<p>Az <a href=\"https:\/\/wishwin-hungary.com\/\">az oldalon<\/a> is egy jelent\u0151s szerepl\u0151 az online kereslet n\u00f6veked\u00e9s\u00e9ben, ahol a fizet\u0151k\u00e9pes kereslet \u00e9s az online kereslet k\u00f6z\u00f6tti kapcsol\u00f3d\u00e1s megmutatkozik. Az oldal a fiatal v\u00e1s\u00e1rl\u00f3k k\u00f6r\u00e9ben n\u00e9pszer\u0171, \u00e9s a mobil eszk\u00f6z\u00f6k haszn\u00e1lata a v\u00e1s\u00e1rl\u00f3i kereslet jelent\u0151s r\u00e9sz\u00e9t teszi ki. A fizet\u0151k\u00e9pes kereslet n\u00f6veked\u00e9se \u00e9s az online kereslet n\u00f6veked\u00e9se k\u00f6z\u00f6tti \u00f6sszef\u00fcgg\u00e9s itt is megmutatkozik, \u00e9s a fiatal koroszt\u00e1lyban a legfokozottabb.<\/p>\n<h2>Kih\u00edv\u00e1sok \u00e9s megold\u00e1sok az ekereskedelmi piacon<\/h2>\n<p>Az ekereskedelmi piacon a fizet\u0151k\u00e9pes kereslet \u00e9s az online kereslet k\u00f6z\u00f6tti kapcsol\u00f3d\u00e1s mellett sz\u00e1mos m\u00e1s kih\u00edv\u00e1s is megjelenik. Az els\u0151dleges feladat az ekereskedelmi oldalak sz\u00e1m\u00e1ra a fizet\u0151k\u00e9pes kereslet n\u00f6veked\u00e9se \u00e9s a v\u00e1s\u00e1rl\u00f3i el\u00e9gedetts\u00e9g n\u00f6veked\u00e9se. Az online kereslet n\u00f6veked\u00e9se \u00e9s a fizet\u0151k\u00e9pes kereslet n\u00f6veked\u00e9se k\u00f6z\u00f6tti \u00f6sszef\u00fcgg\u00e9s megk\u00f6nny\u00edt\u00e9se is fontos, k\u00fcl\u00f6n\u00f6sen a fiatal gener\u00e1ci\u00f3k k\u00f6r\u00e9ben. Az ekereskedelmi oldalaknak a fizet\u0151k\u00e9pes kereslet n\u00f6veked\u00e9s\u00e9nek \u00e9s a v\u00e1s\u00e1rl\u00f3i el\u00e9gedetts\u00e9g n\u00f6veked\u00e9s\u00e9nek megk\u00f6nny\u00edt\u00e9se \u00e9rdek\u00e9ben t\u00f6bbf\u00e9le strat\u00e9gia is l\u00e9tezik.<\/p>\n<p>A fizet\u0151k\u00e9pes kereslet n\u00f6veked\u00e9se \u00e9s a v\u00e1s\u00e1rl\u00f3i el\u00e9gedetts\u00e9g n\u00f6veked\u00e9s\u00e9nek megk\u00f6nny\u00edt\u00e9se \u00e9rdek\u00e9ben az ekereskedelmi oldalaknak a fizet\u0151k\u00e9pes kereslet n\u00f6veked\u00e9s\u00e9nek \u00e9s a v\u00e1s\u00e1rl\u00f3i el\u00e9gedetts\u00e9g n\u00f6veked\u00e9s\u00e9nek megk\u00f6nny\u00edt\u00e9se \u00e9rdek\u00e9ben t\u00f6bb strat\u00e9gia is l\u00e9tezik. Az els\u0151dleges strat\u00e9gia az online kereslet n\u00f6veked\u00e9s\u00e9nek \u00e9s a fizet\u0151k\u00e9pes kereslet n\u00f6veked\u00e9s\u00e9nek megk\u00f6nny\u00edt\u00e9se. Az ekereskedelmi oldalaknak a fizet\u0151k\u00e9pes kereslet n\u00f6veked\u00e9s\u00e9nek \u00e9s a v\u00e1s\u00e1rl\u00f3i el\u00e9gedetts\u00e9g n\u00f6veked\u00e9s\u00e9nek megk\u00f6nny\u00edt\u00e9se \u00e9rdek\u00e9ben a mobil alkalmaz\u00e1sok, a vide\u00f3keres\u0151 \u00e9s a social media platformok haszn\u00e1lata is fontos. A fizet\u0151k\u00e9pes kereslet n\u00f6veked\u00e9se \u00e9s a v\u00e1s\u00e1rl\u00f3i el\u00e9gedetts\u00e9g n\u00f6veked\u00e9s\u00e9nek megk\u00f6nny\u00edt\u00e9se \u00e9rdek\u00e9ben a v\u00e1s\u00e1rl\u00f3i tapasztalatok \u00e9s a v\u00e1s\u00e1rl\u00f3i el\u00e9gedetts\u00e9g n\u00f6veked\u00e9s\u00e9nek megk\u00f6nny\u00edt\u00e9se is fontos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Az ut\u00f3bbi \u00e9vekbe &hellip; <a title=\"Az magyarorsz\u00e1gi \u00e1rukereskedelemben az online kereslet \u00e9s a fizet\u0151k\u00e9pess\u00e9g: 2024-es tendenci\u00e1k \u00e9s kih\u00edv\u00e1sok\" class=\"hm-read-more\" href=\"https:\/\/yaso.dole.go.th\/site\/lnt07\/2025\/10\/07\/az-magyarorszagi-arukereskedelemben-az-online-kereslet-es-a-fizetokepesseg-2024-es-tendenciak-es-kihivasok\/\"><span class=\"screen-reader-text\">Az magyarorsz\u00e1gi \u00e1rukereskedelemben az online kereslet \u00e9s a fizet\u0151k\u00e9pess\u00e9g: 2024-es tendenci\u00e1k \u00e9s kih\u00edv\u00e1sok<\/span>Read more<\/a><\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30665","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Az magyarorsz\u00e1gi \u00e1rukereskedelemben az online kereslet \u00e9s a fizet\u0151k\u00e9pess\u00e9g: 2024-es tendenci\u00e1k \u00e9s kih\u00edv\u00e1sok - \u0e28\u0e01\u0e23.\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e15\u0e33\u0e1a\u0e25\u0e2a\u0e27\u0e32\u0e17<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" 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